Market Research & Customer Insights

Course Duration
5
Day(s)
Course Code
SLS-009

The course is designed to provide participants with the essential knowledge and practical skills required to collect, analyze, and interpret market data and customer insights to support strategic business and marketing decisions. This course focuses on collecting and analyzing market data to understand customer behavior and support strategic marketing decisions.

  • Conduct market research

  • Analyze customer insights

  • Identify market opportunities

  • Support marketing strategy development

  • Introduction to Market Research Principles
  • Types of Market Research & Data Collection Methods
  • Customer Behavior & Consumer Decision-Making
  • Market Segmentation & Target Audience Analysis
  • Surveys, Interviews & Focus Group Techniques
  • Competitive Analysis & Market Trend Monitoring
  • Customer Satisfaction & Feedback Analysis
  • Data Interpretation & Reporting Techniques
  • Digital Research Tools & Online Analytics Awareness
  • Strategic Decision-Making Using Customer Insights
  • Ethical Considerations in Market Research
  • Practical Exercises & Market Research Case Studies
  • Marketing professionals
  • Analysts
  • Business development teams.

Certificate of Completion issued by Skylink Professional Training Center.

Course Enrollment

    Related Courses